STRAWBERRY GLAZE

Krispy Kreme partnered with Rhode, Hailey Bieber's skincare line, for a groundbreaking collaboration that captivated audiences. To celebrate the launch of Rhode's Strawberry Glaze Lip Peptide Treatment, Krispy Kreme reintroduced its beloved strawberry glaze for an exclusive weekend. The campaign was amplified through a dynamic social media activation and a high-profile influencer event at Krispy Kreme’s flagship Times Square location. The collaboration achieved exceptional success, garnering widespread attention and engagement. Alongside designing the campagin, I had the privilege of capturing all the images showcased across Krispy Kreme’s social media platforms, including posts and reposts—a proud contribution to the campaign's visual storytelling!