STRAWBERRY GLAZE

Krispy Kreme partnered with Rhode, Hailey Bieber’s skincare line, for an exclusive Strawberry Glaze, packed Memorial Day weekend. I led digital strategy, campaign design, and activation, while capturing all social media imagery, creating cohesive visual storytelling that drove engagement and amplified collaboration. The launch included a high-profile influencer event at the Times Square flagship and dynamic social media activations. The campaign successfully reintroduced a beloved product while connecting with a new audience through compelling visuals and experiential moments.