SPIRT AIRLINES
Spirit Airlines is recognizable for its cheap, low-grade flights that often leave passengers unsatisfied with their experience. The rebrand of Spirit Airlines demonstrates a high-end and luxurious airline that offers affordable flights for its customers. “Escape reality, raise your Spirit” is a larger-than-life slogan that promises an elevated experience to customers. The rebranded patterns allow the brand to exist outside of an airport, provide passengers with something to take with them, and extend the brand's outreach.