GETTING SOCIAL

Social media activations have become one of the strongest drivers of revenue, earned media, and audience engagement—and Krispy Kreme continues to create its own standout moments online. By tapping into seasonal occasions, pop culture, national holidays, and cultural trends, the brand has generated more than 10 billion impressions in 2025 alone. In my role, I not only shaped the creative strategy but also executed across design, photography, editing, and cross-team collaboration. Below are a few of my favorite social activations from 2025, where design played a key role in bringing the brand to life and driving measurable impact.