KRISPY KREME REWARDS

The Summer 2024 launch of the Krispy Kreme Rewards program elevated the member experience, providing more ways to earn, share, and redeem treats tailored to individual preferences. I contributed by designing a comprehensive suite of assets—including launch merchandise, app store visuals, digital menu boards, and CRM customer journey materials—each thoughtfully crafted to drive engagement and ensure a seamless, delightful experience. The work reinforced Krispy Kreme’s mission to make every moment sweeter for its fans, blending strategy, creativity, and user-centric design.

APP STORE PREVIEW CAROUSEL

REWARDS MEMBERS CRM COMMUNICATIONS

PAID MEDIA ADS

CAMPAGIN MERCH INSENTIVES FOR IN-SHOP EMPLOYEES

IN-SHOP DIGITAL MENU BOARDS