Many may not be aware, but Krispy Kreme, regularly introduces limited-time offerings for various holidays and seasonal events. One such campaign, Autumn's Orchard, taps into the nostalgic appeal of fall, widely regarded as a favorite time of year for many. This campaign featured four exclusive doughnuts, each designed to evoke the flavors of the season, along with a delectable apple fritter. The Autumn's Orchard Collection was available at Krispy Kreme locations across the United States, as well as select participating retailers, during the fall of 2022, providing consumers with a timely indulgence that celebrated the essence of autumn. As an intern, I took on a leadership role in overseeing the entire campaign, managing it from inception to completion. This experience allowed me to demonstrate my ability to coordinate and execute all phases of the project, ensuring a seamless and successful outcome. I was responsible for strategic planning, creative direction, and the integration of various elements to deliver a cohesive and impactful campaign.
