HERSHEY'S CHOCOMANIA

Iconic glaze meets legendary chocolate. The early 2026 launch of the Krispy Kreme x Hershey's Chocomania LTO was a high-impact campaign designed to tap into chocolate indulgence and brand nostalgia through a bold, craveable concept. In partnership with an agency, I led the concept development, visual identity, and design system, establishing a cohesive creative direction that translated across all campaign touchpoints. I also executed key visual elements, ensuring consistency and scalability across print and digital channels. The campaign delivered strong results and is recognized as one of the most successful Chocomania launches to date, reinforcing the power of strategic creative collaboration and elevated product storytelling.