GROCERY STORE PACKAGING

Many aren't aware that Krispy Kreme expands into grocery channels with a focus on bringing the in-store doughnut experience home for consumers. I led the visual strategy and packaging design, ensuring brand consistency outside of a doughnut shop while addressing practical retail needs such as freshness, durability, and shelf appeal. The launch delivered a cohesive, premium packaging system that strengthened retail presence, delighted consumers, and reinforced Krispy Kreme’s iconic brand identity. Packaging can be found across several retailers, including Target, Walmart, Sam's Club, Kroger, Publix, Costco, etc.