FRUITTY PEBBLES GLAZE

For Krispy Kreme’s Fruity Pebbles Glaze campaign, I worked alongside our creative agency to provide creative direction and execute across digital, social, and in-shop assets. The campaign leaned into the cereal’s vibrant nostalgia, with bold visuals and playful photography that translated seamlessly across print and digital platforms. On social media platforms, the launch generated 443 million+ impressions/viewers before launch, with engagement rates 2.5x higher than average LTO posts. In-store creative helped drive trial and repeat visits, contributing to a 12% sales lift during the campaign window. By blending strategic design with data-backed performance, the Fruity Pebbles Glaze became one of Krispy Kreme’s most buzzed-about parternship launches in 2025.