FALLEN LEAF ANTIQUES

Fallen Leaf Antiques is a boutique reselling business rooted in nostalgia and the beauty of timeless design. From logo and visual language to photography direction and brand storytelling, I crafted a brand identity and creative foundation that feels warm, authentic, and distinctly vintage. Beyond branding, I lead all ongoing marketing efforts—social media strategy, content creation, and campaign design—bringing the brand’s personality to life across every touchpoint. Since launch, Fallen Leaf has grown its community by 150% in six months, increased engagement by 230%, and established a loyal following of collectors and design lovers. Thoughtful design and storytelling transformed what began as a small passion project into a recognizable, thriving vintage brand.