DOUGHNUT DOTS

In early June 2024, Krispy Kreme launched an exciting new product: Doughnut Dots—miniature, flavorful versions of their iconic doughnuts. Designed to deliver big fun in a bite-sized package, these delightful treats were crafted to be irresistibly poppable. I played a pivotal role in bringing this campaign to life across multiple touchpoints, managing the design and execution of point-of-purchase materials, packaging, digital menu boards, grocery store signage, social media assets, and customer relationship marketing (CRM). This comprehensive effort ensured a cohesive brand experience and successful product introduction across all channels.