DOLLY PARTON SOUTHERN SWEETS COLLECTION
For the first time, Krispy Kreme and global superstar Dolly Parton unveiled four new doughnut flavors that have a lil’ something sweet for everyone, and I was the lead designer on it! Packaging design, print marketing assets, grocery store and convenience print assets, exclusive Dolly Parton x Krispy Kreme merch, internal Krispy Kreme digital assets, social media activation posts, and digital in-shop signage are just a few of the things I produced for this campaign. The Dolly Parton Southern Sweets Campaign is a once-in-a-lifetime project that I will hold close to my heart forever. Cheers to Krispy Kreme getting all Dolly'd up!