DOLLY PARTON SOUTHERN SWEETS COLLECTION

Krispy Kreme and global icon Dolly Parton joined forces for the first time to debut four delightful new doughnut flavors, each offering a sweet Southern-inspired treat for everyone to enjoy. As the lead designer for this extraordinary campaign, I oversaw the creation of a wide array of assets, including packaging design, print marketing materials, grocery and convenience store collateral, exclusive Dolly Parton x Krispy Kreme merchandise, internal digital assets, social media activations, and in-shop digital signage. The Dolly Parton Southern Sweets Campaign was a truly special project that allowed me to combine bold creativity with the timeless charm of Dolly Parton—a career highlight I’ll cherish forever. Here's to Krispy Kreme getting "all Dolly'd up"!