Krispy Kreme partnered with global icon Dolly Parton for the first time to launch four Southern-inspired doughnut flavors, bringing a sweet, playful twist to fans everywhere. As lead designer on the campaign, I oversaw a full spectrum of assets—from packaging and print materials to retail collateral, merchandise, digital activations, social media, and in-store signage. The Dolly Parton Southern Sweets Campaign was an opportunity to blend bold creativity with Dolly’s timeless charm, delivering a cohesive, memorable brand experience—a career highlight I’ll always treasure.
