COVID-19 IN CHARLOTTE, NC

At a moment marked by uncertainty and fear, Charlotte turned to the power of design to unite its community. Through a public campaign that drew on familiar colors and iconic local imagery, the city captured the spirit of resilience that defines its people. Hashtags extended the message beyond the streets, creating digital spaces for connection, solidarity, and even curiosity during the pandemic's isolating days. More than just advertising, this campaign became a lifeline—reminding residents that even in the most challenging times, they weren’t alone.