COVID-19 IN CHARLOTTE, NC

During a time of uncertainty and widespread fear, the city of Charlotte rallied behind its residents with a powerful public advertising campaign. By utilizing familiar colors and iconic imagery, the campaign effectively captured the essence of the Charlotte community, fostering a sense of unity and resilience. The incorporation of hashtags further enabled individuals to connect, offering an avenue for support, solidarity, or simply a space for curiosity amidst the isolation of the COVID-19 pandemic. This thoughtful approach not only engaged viewers but also provided a vital lifeline to those navigating challenging times.