AUTUMN BREW

I led concept development, copywriting, and photography direction for Krispy Kreme’s Autumn Brew Collection, a seasonal campaign designed to capture the sensory warmth of fall. From naming to visual storytelling, the creative leaned into rich textures, creamy tones, and coffee bean backdrops that made each flavor feel indulgent and comforting. The campaign rolled out across digital, in-store, and social channels, blending craveable imagery with cozy, inviting language to create one of Krispy Kreme’s most memorable seasonal beverage experiences.